Big Data Usage in the Marketing Information System

Clarifying the Effect of Porter Greening the Competitive Advantage in the Marketing Process by Emphasizing the Marketing Information System and Information Behavior (Case Study: Oil Industry)

Objective: Study clarifies the effect of greening Porter's competitive advantage in the marketing process by emphasizing the marketing information system. Method: Study used applied developmental and qualitative method. Population included experts and marketing and environmental experts of oil companies, from which 13 samples were selected by targeted snowball method for semi-structured intervi...

Editorial - Marketing Science and Big Data

Taming Big Data Variety in the Earth Observing System Data and Information System

Although the volume of the remote sensing data managed by the Earth Observing System Data and Information System is formidable, an oft-overlooked challenge is the variety of data. The diversity in satellite instruments, science disciplines and user communities drives cost as much or more as the data volume. Several strategies are used to tame this variety: data allocation to distinct centers of...

ROAD DATA INFORMATION SYSTEM; BUDAPEST CASE STUDY

Budapest Közút is developing ROad Data Information System based on mobile laser scanning since 2013. All public roads (cca. 5000 km) are surveyed by MLS (Riegl VMX450) in survey grade accuracy and all visible road assets has been digitized and loaded to a complex 3D GIS environment. Since the first full coverage had been done in 2014 the whole city has also been updated - being one of the few l...

Privacy and Security of Big Data in THE Cloud

Big data has been arising a growing interest in both scien- tific and industrial fields for its potential value. However, before employing big data technology into massive appli- cations, a basic but also principle topic should be investigated: security and privacy. One of the biggest concerns of big data is privacy. However, the study on big data privacy is still at a very early stage. Many or...